Internet search Engine Optimisation –

The information of a website is extremely important in determining the position on the results page for searches. They typically look for these variables when analysing a web page for the most crucial key words. This is essential for search engine optimisation.


Google gives importance to the words used on the headings on a web site. This is used by the programming language used to produce web pages (HTML) to make heading in the text stand out.

Key Word prominence

Search results give more weight to keywords located than the others at the beginning of a section of text. When there’s a paragraph of text possess an HTML heading for every section and it’s better to break this up into smaller sections. Every time the search engine sees a heading, it is SEO Cornwall going to start the visibility criteria again.

Keyword proximity

Search engines like google also attach some value to how close keywords are to each other.

Keyword density

Just how many times a keyword or phrase happens on the page in comparison with the overall amount of words is defined as the keyword density. Google considers this when rating a page to get a particular key word.

It is worth it to reduce on the amount of redundant words to improve the density of the preferred keywords that individuals are optimising for as this helps with search engine optimisation when writing copy to get a webpage.


Search engines like google are not able to analyse images on a web site and are merely able to read text. To allow search engines to “read” what an image is about it takes to really have a description attached. That is called “Picture alt tag” in internet programming jargon and refers to the alternative text for the picture.


There are pieces of text that can be clicked to be able to bound to other web pages. This text is generally emphasized and is known as “anchor tags” or “link text”. Google analyses the text used here and use the information to rate the website.

Summary: Page content

Headings, keyword prominence, proximity, density, hyperlink text as well as the significance of using “alt tags” for images to input a text description: All of these are very important to search engine optimisation and possess a part to play in getting to the very best of the search results for the keywords that are important to us.